Visual Design:
Don Eli Coffee Branding
About
I served as a branding consultant and designer for Don Eli Coffee, the first seed-to-cup offering from the Montero family farm in Tarrazu, Costa Rica. Produced in collaboration with Sound Coffee Collective.
Project Details
Scale: Medium
June – August 2017
Media
Research, branding,
package design
Note
Given the circumstance, I think this is a good time to point out that the name "Don Eli" comes from the family patriarch who started their company, and has nothing to do with the designer they hired. (Okay cool, thanks. That was weird).
Final marks
Site Design
Process
Following is a glimpse of my creative process from rough sketch to multiple design directions, and final product.
Unused design directions:
Final marks:
